Writing
Build systems that run without you.
Field notes for Australian service-business owners - systems, AI with guardrails, and the stuff I install in my own businesses first.
Systems4 min read
OpenAI paid to get hacked. Steal the idea.
The smartest thing OpenAI did this month wasn't building AI. It was paying someone to break its business on purpose, before someone else did it for free.
Read →AI4 min read
Why AI isn't working for your business - it's missing three things
Most 'AI isn't working for me' problems aren't AI problems. Out of the box, AI is a toy. Here's what turns it into a system.
Read →Systems4 min read
The owner is the single point of failure - and it's the most expensive problem in your business
Most service businesses have one fatal dependency hiding in plain sight - and it isn't a marketing problem. It's a systems gap, and it's fixable.
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