Speaking

Practical AI for operators who can't afford to break.

Six businesses. The firefighter's discipline. The talks that come out of running both.

Ex-firefighter. Founder of My Digital Group. Six businesses on one practical AI and automation stack. Every talk lifts from systems I've installed inside a P&L I sign for. No hype. No motivational speaker theatre. Plain English for owners who feel lost in the AI noise but refuse to be left behind.

Signature talks

Four talks, one operating principle.

Pick the angle that fits your room. Each one available as a keynote or a working workshop.

01Lead talk

Build Systems That Work When Everything's on Fire

What firefighters know about resilience that most Australian service operators are still learning the hard way. Six years on the fireground, six businesses on one stack, one operating principle that holds across both.

Formats: 45-min keynote + 15-min Q&A · 90-min workshop variant

Best fit: Founder forums, AU SMB conferences, industry associations, peer groups (TEC, EO, Business Chicks).

02Most-booked AI talk

Which AI Should Your Business Actually Use?

Claude, ChatGPT, Gemini. Every business owner has been told to use one. Most of the advice comes from people selling the tool. Here's the honest comparison from someone who runs six businesses on this stack and has no horse in the race.

Formats: 45-min keynote + 15-min Q&A · 90-min workshop variant

Best fit: AU industry conferences, founder forums, corporate L&D - especially rooms full of owners who feel left behind by the AI hype.

03

Goal First. AI Second.

AI is the biggest productivity unlock of our generation - and the fastest way to lose six weeks to a loop. The four-question filter that runs before any prompt.

Formats: 30-45 min keynote · 90-min workshop variant

Best fit: Corporate L&D running AI-literacy programs, mid-market service teams (50-500 staff), industry conferences.

04

Operational Readiness for Service Businesses

For owner-operators about to scale, hire, sell, or step away. The 10-point readiness scan a fireground incident commander runs in the first 60 seconds, applied to a small business.

Formats: 90-min workshop (preferred) · half-day intensive

Best fit: Owner-operator peer groups (TEC, EO), public-sector advisory programs, industry associations.

Credentials

Lived authority, not borrowed.

  • National Emergency Medal - 2019-2020 Australian bushfires
  • Six years with Fire & Rescue NSW (Doyalson station, August 2018 - December 2024)
  • Founder, My Digital Group (April 2018 - present)
  • Senior Advisor Strategy & Business Development, The NSW Business Bureau for State Government (January 2019 - August 2025)
  • Justice of the Peace · Mental Health First Aider · Applied Suicide Intervention Skills Training

Demo reel

90-second sizzle ships from the next live capture.

Real venue, real audience, real reactions. Filming the lead talk in front of an invited audience of 20-25 operators - the demo reel and three pillar clips drop here once edit lands. Programmers wanting due-diligence footage before booking can email for the full unlisted talk.

Book a date

If your audience is operators tired of AI hype, this is the talk.

Australian conferences, founder forums, corporate L&D, industry associations, public-sector innovation programs. Tell me about the room - I'll tell you which talk fits and what we can ship together.