The Operator's Playbook · free
How to build a service business that runs without you.
The whole method in one book-length guide - the AI operator stack, the follow-up machine, and the C.A.R.E. system I install in my own businesses and my clients'. Free. It's the spine of everything I teach.
- The exact systems, not motivation
- Written from real installs in Australian service businesses
- Read in an evening, install over a quarter
Send me the Playbook.
What's inside.
From the fireground to the founder's chair
Why the owner is the single point of failure - and the fireground principle that fixes it.
Goal first. AI second.
The Goal-First Test, shipping at 85%, and why AI without an outcome is a loop.
Context, Integration, Voice
Why AI alone is a toy - the CIV triangle that turns it into a worker.
The Operator's Stack
The daily-work AI, the knowledge base and the follow-up machine - what each does and how they connect.
Install, don't imagine
The build order: what to install first, what to skip, and the drills that prove each piece.
When everything's on fire
Running the system on the worst day, not the calm Tuesday - failure modes and how the stack holds.
Your next step
The 90-day map: from reading this to a business that runs without you in the middle.
Ex-firefighter. Founder of My Digital Group. I build the systems in this book for Australian service businesses every week - and run them in my own first.
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